Product & Growth Marketing

Nitin Raina

What to build. Why it matters. I do both.

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Things I've shipped

Work

Tracto

A health app for older adults — daily walks, medicines and doctor visits, all in one place. Most apps assume you'll remember; this one remembers for you and asks one thing per screen. Booking a doctor takes three taps.

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Lens Checkout

Specscart's checkout made you choose lenses before it knew your prescription — so you could buy a pair that wouldn't work for your eyes. I flipped the order: prescription first, then only the lenses that actually fit. Wrong combinations became impossible.

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Drawn to the space between technology, design and business.

The story so far

My
Journey

Nitin Raina
  1. BTech

    Computer Science Engineering

    C, C++, Java, Python, MERN — web dev, blockchain, AI. Enough time in the code to know what's actually hard to build, not just what looks hard.

  2. Analyst

    Deloitte

    Built Salesforce Lightning apps for enterprise clients — the code taught me how software actually gets adopted, or doesn't.

  3. Switch

    UX Design

    Learned it from scratch, then applied the knowledge as a UX designer, and came out with a deep understanding of both the product and the person using it.

  4. MBA

    Marketing

    Currently pursuing an MBA in Marketing to apply my user and product instincts to product strategy.

  5. XSAV Lab

    Marketing Intern

    Currently building XSAV Lab's brand for consistency across all platforms, assets and media — brand identity to a formal portfolio to GTM strategy for the new in-house products.

  6. Next

    Something’s Cooking

    The hustle never ends — more things coming soon.

Toolkit & obsessions
Feedback loop

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